What is a demographic report?
The Basic Report is concise and easy to understand while providing three kinds of information designed to help you learn more about your ministry context:
1) Demographics, 2) Psychographics, & 3) Religiosity.
Demographics are statistical data representing the characteristics of a population. Some types of demographics include age, race, gender, income, education, occupation, spoken language, and marital status.
Psychographics shifts the focus from who a person is to what that person believes in. It identifies lifestyle habits, values, attitudes, and other defining attributes.
Religiosity is the religious beliefs and habits of a people. This part of the report focuses on your community's participation in various religions and the proportion of the neighborhood who are Southern Baptist.
To order your demographic report click on the pricing and request form in the left-hand column.